Created in 1906, new balance is an American manufacturer specialized in sport shoes conception. The new balance shoes combine comfort, reliability, and robustness : ideal to train with confidence !
Created in 1906, new balance is an American manufacturer specialized in sport shoes conception. The new balance shoes combine comfort, reliability, and robustness : ideal to train with confidence !
New Balance
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New Balance: A Major Player in the Footwear World
New Balance is an American brand, specialising in the design of sports and lifestyle shoes. It was founded in 1906 by William R. Riley, an orthopaedic shoemaker. The idea came to him to create an insole with three supports, referencing the stable position of his hens' claws. In its early days, New Balance only offered shoes for sports: running, baseball, tennis, and even boxing.
The brand managed to carve out a niche in a highly competitive sector, launching its first running shoe: the Trackster. It was a resounding success, becoming one of the most popular running shoes among American university teams. In 1960, Jim Davis decided to purchase the New Balance company. To this day, he remains the sole owner of the brand.
In 1978, New Balance launched its first textile collection on the market. Outfits made from Gore-Tex® and a wide range of jerseys and running shorts were made available. Its success soared, and in 1982, New Balance became one of the sponsors of the New York Marathon.
The American brand is now the fourth largest manufacturer of sports clothing and equipment in the world. It owns its own production facilities located in Europe and the United States.
New Balance: The Perfect Combination of Performance and Technology
For many years, New Balance has been developing technical and innovative products to equip both young and old in their sporting adventures. Some of these models have become true best-sellers, such as the New Balance 320, which has been re-released this year in a more lifestyle model.
It is worth noting that the brand sources and produces locally. The production facilities are located in the United States, England, and many European countries. This is a strength and commitment that we love to highlight at Hardloop.
The trail shoes and running shoes from New Balance are designed with quality materials. They also feature numerous characteristics: breathable mesh, grippy soles, comfortable cushioning… Our HardGuides have selected several models of running shoes and trail shoes that are both high-performing and technical for your adventures.
A must-have model for running, the Fresh Foam 1090 V11 is a true favourite. Lightweight and airy, they will provide you with unique running sensations. If you enjoy running on roads or marked paths, we highly recommend this durable and high-performing model.
If you prefer trails, the Fresh Foam Hierro V6 are excellent trail shoes. They are very robust and offer various reinforcements. Your feet will be ideally protected on rough terrains. For optimal grip on all surfaces, they feature a Vibram® outsole.
Discover Our Entire Range of New Balance Products at Hardloop
At Hardloop, we strive to provide you with clothing and shoes tailored to your sporting needs. Do you enjoy running on trails or marked paths? New Balance is the ideal brand to accompany you step by step. It has supported athletes and sports enthusiasts for many years in all their races. From a simple 10-kilometre road run to a longer trail, your New Balance shoes will be true allies in your quest for victory. Discover our entire range of New Balance products now. If you have any questions or doubts about a shoe model, don’t hesitate to contact our HardGuides. They will be delighted to assist you in your search for the most high-performing shoes!