Under Armour

Under Armour: The Mission to Make Athletes Better

To discover the story of the American brand Under Armour, we must go back to the 90s and get closer to American football stadiums. It was during this time that Kevin Plank, a player for the University of Maryland team, wanted to rethink how athletes dress by inventing clothing that would allow them to achieve better sports performance. He decided to start this project with the aim of creating the "best t-shirt" possible for sports practice. This prototype was soft, like a second skin, and above all, it wicks away sweat like no garment had done before, providing a true comfort gain for athletes. Thus, the brand Under Armour was born. The story of Under Armour is marked by strong values such as tenacity, hard work, and the will to do everything to achieve the set goal, which is to improve the sports performance of those wearing the brand's products. It was in 1996 that the brand's story began with the creation of its first sports equipment. Since then, like many brands across the Atlantic, the story of Under Armour is a true success story and shows no signs of stopping. The brand is now present in a wide range of sports activities to benefit as many athletes as possible with its unique expertise, regardless of their preferred activity.

Under Armour: Technical Products Designed for Performance

Since its inception, the brand Under Armour has placed innovation at the heart of its concerns and business vision: to inspire athletes by providing them with solutions that allow them to improve their sports performance. Under Armour aims to move away from cotton and create a new material that no longer relies on this fabric, which, although the most used on the planet, has many disadvantages and weaknesses for athletes. The UA Tech material was thus launched with great fanfare in 2005. This material resembles cotton but functions as Under Armour intends, meaning it is extremely breathable and perfectly wicks away sweat. Since 2006, athletes can now dress from head to toe with Under Armour products, including textiles, shoes, and accessories; the range of Under Armour products is broad enough to allow everyone to find the equipment that will help them improve their sports performance and give their best.

Among the various products from the brand Under Armour, the running shoes are now worn by many athletes, such as the UA HOVR Sonic 4 Storm, which are comfortable shoes for covering the miles.

Among these various products from the Under Armour range, the clothing and women's running shoes will be perfect for practicing your favorite discipline in the best possible conditions and achieving your most ambitious goals.

Find a Wide Selection of Under Armour Products at Hardloop

At Hardloop, our goal is to provide you with the best equipment for your adventures, allowing you to fully enjoy your various odysseys, and especially with suitable gear that will facilitate the realization of your project under good conditions. That’s why the brand Under Armour seemed like an obvious choice in selecting our range of technical products for outdoor activities. This brand is globally recognized for its quality products. You will appreciate the running shoes from the brand for their great comfort, excellent performance, and also their striking and eye-catching design. It is not uncommon to find them on the feet of sneaker enthusiasts who have turned them into a true lifestyle fashion item. The running clothing, on the other hand, is of very high technicality. Made from technologies and materials developed by Under Armour, the performance of these technical garments is exceptional. Sweat-wicking, protection against external elements, or against the cold… The technologies from Under Armour allow you to face all weather conditions in the best possible way.