Mavic: the specialist brand since 1889

The story of the Mavic brand began in 1889 in Lyon, when two brothers, Léon and Laurent Vielle, started a metal plating business. However, it was some time later that the journey with bicycles began when Charles Idoux and Lucien Chanel ventured into the manufacturing and selling of spare parts for bikes. Quickly, Mavic dedicated itself to producing bicycle rims, and success followed swiftly with Antonin Magne's victory in the 1934 Tour de France, as he was equipped with the brand's first prototypes. Always in pursuit of innovation and new ideas, Mavic conducts numerous field tests to stay at the forefront of technology and offer the highest quality products for cycling. The brand thus became a partner of the Tour de France through its neutral support cars and motorcycles, providing a vast showcase for Mavic and its products. This partnership has lasted for over 40 years.

Among the various innovations and creations from Mavic are quick releases, carbon rims, and more recently, bike wheels compatible with disc brakes, given their increasing popularity in professional cycling races. For over 120 years, Mavic has continuously renewed and innovated without forgetting its origins and the products that contributed to its success.

Mavic: technical and stylish products for your cycling activity

The history of the Mavic brand has always been linked to bicycle wheels and rims that have stood the test of time and achieved numerous successes in the world's greatest races. However, since the 2000s, Mavic has also diversified and offers a wide range of accessories and equipment for cyclists, allowing them to benefit from the brand's expertise. It was in 2008 that the first range of cyclist equipment was launched with the creation of a complete line of clothing for cyclists. This range includes cycling shoes, including women's MTB shoes specifically designed for female characteristics, textiles, and numerous accessories to complete your Mavic outfit, allowing you to ride in the brand's colours from head to toe. In 2011, Mavic innovated once again and developed a complete range of bike helmets. The latest technologies used by Mavic ensure lightweight, aerodynamic products that are also very protective and safe, allowing you to hit the roads with sufficient protection.

Among the extensive catalogue of Mavic dedicated to the world of cycling, the following products will be perfect for your various outings, whether tackling the steepest and most legendary alpine passes or the most rugged single-tracks in the Alpine ranges:

Mavic Ultimate XC

Mavic Cosmic Ultimate III

Mavic Comete Ultimate MIPS

Discover a wide range of Mavic products on Hardloop

To provide you with the best advice and in our ongoing quest for the best equipment to offer you for your adventures, the experts and HardGuides at Hardloop have selected the finest products from the French brand Mavic to help you fully enjoy your next cycling outings. In addition to the various models of wheels that have forged the brand's success and reputation, you will find a wide selection of cycling clothing. These will allow you to equip yourself from head to toe to enjoy your favourite pastime throughout the year, whether under the sun or in the rain, from spring to winter, always perfectly protected. In 2020, Mavic regained its family dimension with its acquisition by the Bourrelier group. The aim of this operation? To restore Mavic's former glory by refocusing the brand's activities on the products that have made champions and cycling enthusiasts successful over the years. A new chapter for the French brand!

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